Today's society has become acutely sensitive to all that relates to protecting the environment and safeguarding the earth's resources and numerous companies and institutions are in the process of revising their policies and regulations.

Since we have always believed that play is an intrinsic part of growing up and a vital contribution to the healthy formation of the adults of tomorrow, we have decided to act by promoting and launching products on the market which are 100% sustainable.

Not just toys and games. The PLAY FOR FUTURE products are a tangible sign of Clementoni's commitment in this sense because our company wants to help shape the new generations and serve as the ambassador of an important message: respect for nature.

A heart-shaped leaf will be visible on all products from the ranges made from completely recycled materials. The very same leaf will be used to drive home a series of positive messages addressed to parents and to be shared with their children. We will be launching fun challenges for kids inside the packs, on social media and the internet to get them to see ordinary routine as an opportunity for actions that are respectful of the world we live in.

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