This all-Italian story goes back to the '60s, when Mario Clementoni showed everyone how important playing really was. He invented the first board game and we haven't stopped since, advancing his philosophy and helping children from all over the world to use their imagination and grow.

In 1967, Clementoni's signature dual drives of fun and education breathed life into one of the most beloved and best-known characters ever. Sapientino came into existence and has been going strong since then. Its trademark logical associations entered the Italian household, brightened children's bedrooms and changed people's outlooks nationwide!

For a forward-looking brand like ours for whom focusing on the future is a second nature, opening up to the export market was simply a question of time. And it happened in the '70s with one of our leading products: jigsaw puzzles.

The '90s marked a shift in growth! The idea of a game that amuses while educating was instrumental for the next chapters in our story - the launch of scientific games, a range for early infancy and a creative offering. It also hatched the vital concept of growth and sharing.

When YouTube bursts onto the scene, changing the lives of grown-ups and kids alike, Clementoni is ever watchful and not only is not thrown by this phenomenon, but it seizes what it perceives to be an opportunity. It launches the first tablet with educational content, apps developed by the R&D team and a safe browsing system.

Our founder Mario Clementoni used to say: "Playing is a serious game and we should never stop playing, especially when we grow up". Constantly on the lookout for new play concepts, today Clementoni boasts 6 product lines and many new products coming out every year.